Seven in ten Americans either "strongly" or "somewhat" agree that when companies call a product "green" (meaning better for the environment), it is usually just a "marketing tactic," according to an Ipsos Reid study.
Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, MediaPost reports.
Seventy-five...
Read the complete post at http://www.environmentalleader.com/2007/09/28/most-americans-think-marketing-tactic-when-they-read-green/
Posted
09-28-2007 12:45 PM
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Environmental Leader: Green Business and Corporate Sustainability News