Marks & Spencer and Wal-Mart drive the ethical agenda of retailers, which has been dominated by environmental issues in 2006-2007, according to the Covalence Retail Industry Report 2007.

Marks & Spencer is a proactive leader, according to the report, appearing in many positive news items and maintaining a low level of negative news. Wal-Mart is more of a reactive leader. Having been a target of critical campaigns for many years, in 2006 the company started a move towards CSR...

Read the complete post at http://www.environmentalleader.com/2007/11/09/retailers-reputations-rise-due-to-environmental-initiatives/