Some marketers see an opportunity to exploit the language of sustainability by overhyping their communications, exaggerating consumer benefits and building misconceptions with communications designed to confuse rather than clarify consumer decision making, Larry Light, chairman-CEO of Arcature, writes in an AdAge article.
Light points...
Read the complete post at http://www.environmentalleader.com/2007/11/14/language-of-sustainability-exploited-by-marketers/
Posted
11-14-2007 3:53 PM
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Environmental Leader: Green Business and Corporate Sustainability News