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Publicis Buys Sustainability Consultancy Act Now

Advertising giant Publicis Groupe has bought sustainability consultancy Act Now and renamed it Saatchi & Saatchi S. Adam Werbach, a past president of the Sierra Club, launched Act Now in 1998 and has been named CEO of Saatchi & Saatchi S, which...

Published 01-31-2008 2:43 PM by Environmental Leader

Filed under: Feature, Major Players, Sustainability, Marketing, Business Services, Clean Energy, Acquisitions, Strategy & Leadership
Clorox To Pay $950 Million For Burt’s Bees

The Clorox Company says it will acquire Burt's Bees for $950 million. Clorox says the acquisition fits its Centennial Strategy to pursue growth in areas aligned with consumer "megatrends." Clorox isn't the only company following the...

Published 11-01-2007 12:59 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Feature, Major Players, U.S., Funding & Incentives, Marketing, Acquisitions
Discovery Acquires TreeHugger

Discovery Communications has acquired eco-lifestyle website TreeHugger.com. TreeHugger will become part of Discovery's Planet Green, the 24/7 eco-lifestyle TV network which plans to launch next year in 50 million homes...

Published 08-01-2007 10:00 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Major Players, U.S., Marketing, Business-to-Consumer, Acquisitions

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