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UK Bans Cotton USA Ad Over Sustainability Claim

Last week, the UK’s Advertising Standards Authority banned (read ASA Adjudication) a campaign for Cotton USA for making misleading claims promoting the material as sustainable, The Guardian reports. The ad read, “Soft, sensual and sustainable...

Published 03-16-2008 1:08 AM by Environmental Leader

Filed under: Europe, U.S., Marketing, Agriculture, Policy & Law

Will Companies Get Carbon Labels Right?

A BusinessWeek article has tackled the issues surrounding carbon labels. As EL readers know, there’s lots of controversy - also hurdles - to overcome. Top of the list is that manufacturers and retailers have yet to come up with an easy way to provide...

Published 03-11-2008 6:42 PM by Environmental Leader

Filed under: Supply Chain, Feature, Major Players, Global, Sustainability, Marketing, Manufacturing, Agriculture, Strategy & Leadership

Whole Foods To Host Emeril Show On Planet Green

Whole Foods has landed a big sponsorship deal. When Discovery Communications launches Planet Green in June, one of its new shows, “Emeril Green,” will be shot at a Whole Foods. The daily show will focus on organic and locally grown foods....

Published 03-02-2008 2:49 PM by Environmental Leader

Filed under: Major Players, U.S., Marketing, Business-to-Consumer, Agriculture

Tate & Lyle Promotes Fairtrade Commitment

Here’s a look at an ad for Tate & Lyle’s taste and smile initiative, which promotes the company’s sugar trade commitment to FairTrade. The company recently announced that it is moving its entire retail cane sugars range to Fairtrade...

Published 02-25-2008 5:31 PM by Environmental Leader

Filed under: Supply Chain, Europe, Marketing, Agriculture, Products & Planning, Retail & Restaurants, Today's Green Video, Central & South America

Organic Valley Churns Up ‘Pasture Butter’

Organic Valley is marketing ‘Pasture Butter’ made from the milk of cows pasturing from May through September. “Throughout history, summer butter has been prized for its beautiful color and flavor, and a long held belief in added health...

Published 01-11-2008 1:00 AM by Environmental Leader

Filed under: U.S., Marketing, Agriculture, Products & Planning, Retail & Restaurants

Royal Hawaiian Honey Sports Carbon Free Label

Distributor Tropical Traders Specialty Foods says its Royal Hawaiian Honey is the first U.S. food product to be certified Carbonfree, a label marketed by Carbonfund.org. All carbon emissions generated in the production and shipping of the honeys are calculated...

Published 12-05-2007 12:12 PM by Environmental Leader

Filed under: Emissions, Supply Chain, Feature, Global, U.S., Marketing, Business-to-Consumer, Manufacturing, Agriculture, Products & Planning, Carbon Offsets/RECs

Toshiba Launches Plant A Tree Program

Toshiba is promoting a new Carbon Zero Scheme in the UK, which lets customers donate $2.43 in exchange for Toshiba offsetting the lifetime carbon footprint of their laptop, engadget reports. You don’t have to purchase a new machine in order to participate...

Published 11-29-2007 1:15 PM by Environmental Leader

Filed under: Europe, Major Players, Marketing, Business-to-Consumer, Manufacturing, Hi-Tech, Agriculture, Products & Planning, Carbon Offsets/RECs

Ice Cream Maker Installs Third Wind Turbine

Mackie’s of Scotland, which wants to become the greenest company in Britain by 2009, has bought three wind turbines for £2.5 million to produce ice creams made with 100 percent renewable energy, The Scotsman reports (via ZDNet). The two new turbines join...

Published 07-09-2007 10:56 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Europe, Marketing, Business-to-Consumer, Manufacturing, Agriculture, Clean Energy, Contracts & Installations, Wind Energy

Stonyfield No Longer Alone On Environmental Front

For 25 years, Stonyfield Farm has been saying that organic farming and environmentally friendly business practices are essential to our health and that of the planet, Forbes reports. Back in 1997, Stonyfield started calculating the amount of energy used...

Published 07-05-2007 11:46 AM by Environmental Leader

Filed under: Feature, Environmental Affairs, Sustainability, Marketing, Business-to-Consumer, Agriculture

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