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Toyota Backs Plant-A-Tree Program On Facebook

Toyota has partnered with the Arbor Day Foundation to create a Facebook application called Tree Planter. Users gift trees to their friends. For every gift sent to a friend, the Arbor Day Foundation plants a tree in one of eleven forests. The cost of sending...

Published 03-20-2008 4:50 PM by Environmental Leader

Filed under: Transportation, Major Players, Automotive, Marketing, Business-to-Consumer, Conservation

Study Maps ‘Mindset’ Of Hybrid Car Owners

Although many new-vehicle buyers may want to purchase an environmentally friendly vehicle, just 11% are “very willing” to pay more to do so, according to the J.D. Power and Associates, MarketingCharts reports. Those who purchase hybrid vehicles tend to...

Published 03-13-2008 1:32 AM by Environmental Leader

Filed under: Transportation, Automotive, Marketing, Business-to-Consumer, Research & Technology, Today's Green Trend

Oscars Green Choices Reach Red Carpet

Driving a Prius hybrid has become the standard way for Hollywood stars to flaunt their environmental credentials, but General Motors says more than 75 will get to the red carpet at tonight’s Academy Awards in zero-emission hydrogen-powered cars...

Published 02-24-2008 4:39 PM by Environmental Leader

Filed under: Transportation, Feature, Major Players, Business-to-Business, U.S., Automotive, Marketing, Business-to-Consumer, Hybrid Technology, Hydrogen

GM’s Bob Lutz: Global Warming Is ‘Crock Of ***’

During a closed-door session with reporters, Bob Lutz, General Motors’ vice chairman, said that global warming is a “total crock of ***,” dmagazine.com reports (via BusinessGreen). Then he added: “I’m a skeptic, not a denier.” GM PR executive...

Published 02-22-2008 11:32 AM by Environmental Leader

Filed under: Feature, Major Players, Climate, U.S., Automotive, Marketing, Hybrid Technology, People, Strategy & Leadership

LifeLine Snags IndyCar’s Official Ethanol Supplier Sponsorship

LifeLine Foods has become the official supplier of ethanol used in all IndyCar Series cars for the 2008 season. The St. Joseph, Mo. facility was contracted by the Ethanol Promotion and Information Council to supply approximately 120,000 gallons of the...

Published 02-11-2008 12:19 PM by Environmental Leader

Filed under: U.S., Automotive, Marketing, Biofuel, Products & Planning

All-Hybrid Taxicab Fleet Begins Operations In Washington D.C.

EnviroCAB, which says it runs the nation’s first all-hybrid taxicab fleet, opened for business in greater Washington, D.C. today with a fleet of hybrid Toyota Priuses, Camrys and Highlanders and Ford Escapes.To celebrate the launch, enviroCAB says...

Published 02-11-2008 11:55 AM by Environmental Leader

Filed under: Transportation, U.S., Automotive, Marketing, Travel, Hybrid Technology, Products & Planning

Closeup On Honda Clarity

Steve Ellis, marketing manager for Honda’s fuel cell program, talks with Green Fuels Forecast about the retail launch of the Clarity.

Published 01-24-2008 5:04 PM by Environmental Leader

Filed under: Transportation, Major Players, Automotive, Marketing, Asia, Hydrogen, Fuel Cells, Products & Planning, Today's Green Video

BMW Wants Green Brand

BMW is looking for a new green brand. Some have speculated that the Triumph badge will be revived as the new green brand while others think expanding the Mini range is the way to go. But Stefan Krause, head of Sales and Marketing at BMW, says there will...

Published 01-22-2008 12:49 PM by Environmental Leader

Filed under: Europe, Automotive, Marketing, Business-to-Consumer, Products & Planning

Limousine Company Catches Flak Over Green PR

The ground transportation company Limousine Eighteen added one hybrid SUV to its fleet and issued a press release titled, “Boston-Area Limousine Eighteen Joins the Green Movement with the Addition of Hybrid SUV to Its Fleet.” The author of...

Published 01-17-2008 1:00 AM by Environmental Leader

Filed under: Transportation, Automotive, Marketing, Business-to-Consumer, Products & Planning

Toyota To Launch Plug-In Hybrid, Prius Brand Could Spread

Toyota plans to lease plug-in hybrid cars, that recharge from electrical outlets, by 2010, Boston Globe reports. The move puts Toyota in direct competition with General Motors, which has announced plans to sell its own plug-in hybrid vehicle, the Chevrolet...

Published 01-15-2008 1:00 AM by Environmental Leader

Filed under: Major Players, Automotive, Marketing, Hybrid Technology

Is Green Marketing Here To Stay?

BCBuzzTV has put together a short overview on green marketing with a special focus on the six sins of greenwashing and recent green campaigns from car companies.

Published 01-08-2008 12:15 PM by Environmental Leader

Filed under: Automotive, Marketing, Today's Video, Strategy & Leadership

Ford to Unveil EcoBoost Engines, More Fuel-Efficient Explorer

Ford Motor Company sees the EcoBoost four-cylinder and six-cylinder engines-which will be unveiled at this month’s North American International Auto Show in Detroit-as a key part of its strategy to improve fuel economy, AP reports.Ford says EcoBoost...

Published 01-08-2008 11:05 AM by Environmental Leader

Filed under: Transportation, Major Players, U.S., Automotive, Marketing, Business-to-Consumer, Manufacturing, New Technology, Research & Technology

Toyota Faces Hybrid Challengers

Honda chief Takeo Fukui says the company will battle Toyota for eco-supremacy in the years ahead, Business Week reports. That’s not an easy task, the Prius alone accounted for 50 percent of all hybrid sales in the U.S. last month. The next phase...

Published 12-21-2007 9:20 AM by Environmental Leader

Filed under: Transportation, Emissions, Major Players, U.S., Automotive, Marketing, Manufacturing, Hybrid Technology, Asia, Hydrogen, Products & Planning

Hybrid Owners Are Rich, Older And Active

Rich, older and active are adjectives that describe today’s hybrid vehicle owners, who also tend to be Democrats and Independents, according to (pdf) a recent analysis from Scarborough Research, Marketing Charts reports. Markets at or near the top of...

Published 12-05-2007 12:26 PM by Environmental Leader

Filed under: Transportation, U.S., Automotive, Marketing, Business-to-Consumer, Hybrid Technology, Today's Trend, Products & Planning

Chevy Tahoe Hybrid Dubbed ‘Green Car Of The Year’

The 2008 Chevrolet Tahoe Hybrid – the first General Motors vehicle to use the company’s all-new two-mode hybrid system – has been named Green Car Journal’s 2008 Green Car of the Year. The award was presented at a press conference this morning at the Los...

Published 11-16-2007 12:49 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Transportation, Products & Planning, Feature, Major Players, U.S., Automotive, Marketing, Business-to-Consumer, Manufacturing, Travel, Awards, Hybrid Technology, Asia

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