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Green Marketing Gets Its Own Effie

The Effie Awards is launching a green category that will be sponsored by Discovery’ Network’s Planet Green. The Green Effie will recognize the most effective green marketing campaign (sustainability, healthy lifestyle, energy conservation...

Published 12-13-2007 2:00 AM by Environmental Leader

Filed under: Business-to-Business, Marketing, Business-to-Consumer, Awards
Chevy Tahoe Hybrid Dubbed ‘Green Car Of The Year’

The 2008 Chevrolet Tahoe Hybrid – the first General Motors vehicle to use the company’s all-new two-mode hybrid system – has been named Green Car Journal’s 2008 Green Car of the Year. The award was presented at a press conference this morning at the Los...

Published 11-16-2007 12:49 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Transportation, Products & Planning, Feature, Major Players, U.S., Automotive, Marketing, Business-to-Consumer, Manufacturing, Travel, Awards, Hybrid Technology, Asia
Hotels Need To Market Green Programs Better

Although nearly three-fourths of hotel guests in North America willingly participate in environmentally friendly programs offered during their hotel stays, many guests remain unaware of whether these programs are offered at the hotel property, according...

Published 07-31-2007 12:18 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Sustainability, North America, Marketing, Clean Energy, Travel, Awards
Gore Solicits User-Generated Ads for Climate Change

Former VP Al Gore is sponsoring a competition for TV and online ads that raise awareness of climate change, reports The New York Times (via MarketingVOX). Gore and his Alliance for Climate Protection sent out solicitations to a number of agencies, seeking...

Published 07-16-2007 11:36 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Major Players, Climate, Automotive, Marketing, Business-to-Consumer, Business Services, Awards
Keen Launches Consumer Campaign To Fund Sustainability Ideas

Keen has launched Hybrid.Stand, a consumer campaign that will fund sustainability ideas and initiatives. Keen says that the contest will be announced in 14 national consumer publications throughout the U.S. with the contest running from August 1, 2007...

Published 06-28-2007 10:17 AM by Environmental Leader

Filed under: Retail & Restaurants, Products & Planning, Sustainability, U.S., Marketing, Business-to-Consumer, Awards
Green Marketing Heats Up Cannes Ad Festival

In the three months ending June 14, marketers shelled out a combined $18 million on green-focused TV ads, according to TNS Media Intelligence, USA Today reports. Those kinds of numbers have made eco-marketing a hot topic of discussion at the Cannes Lions...

Published 06-22-2007 2:23 PM by Environmental Leader

Filed under: Europe, Products & Planning, Feature, Major Players, Sustainability, Business-to-Business, Marketing, Business-to-Consumer, Clean Energy, Awards
Teknion, Earthcycle Packaging, Mercer Among Globe Winners

Winners of the 6th annual Globe Awards for Environmental Excellence have been presented in four categories: Corporate Competitiveness, Technology Innovation and Application, Sustainable Investment and Banking, and Excellence in Urban Sustainability. Teknion...

Published 06-22-2007 1:34 PM by Environmental Leader

Filed under: Feature, Major Players, Environmental Affairs, Sustainability, Business-to-Business, North America, Marketing, Awards
Creative Sustainability Could Improve Sales, Market Share

Toyota, Timberland, Aspen Skiing, Ben & Jerry's, Flexcar and Hewlett-Packard received global citizen statuettes at Advertising Age's first Green Conference to commemorate their companies' efforts in leading the way in environmentally sound...

Published 06-13-2007 11:28 AM by Environmental Leader

Filed under: Transportation, Retail & Restaurants, Emissions, Feature, Major Players, Environmental Affairs, Sustainability, Business-to-Business, U.S., Automotive, Marketing, Business-to-Consumer, Manufacturing, Efficiency, Hi-Tech, Travel, Awards, Industry Events
Top 10 Greenest Companies In The World

The Independent, along with Ethical Investment Research Services, has put together a guide to the greenest companies in the world. 1. Vestas Wind Systems has more than...

Published 06-04-2007 12:20 PM by Environmental Leader

Filed under: Transportation, Retail & Restaurants, Emissions, Supply Chain, Europe, Feature, Major Players, Global, Reporting, Environmental Affairs, Sustainability, Climate, Business-to-Business, Facilities, Waste, Pollution, U.S., credits, VC Funding, Automotive, North America, Marketing, Financial, Business-to-Consumer, Business Services, Fossil Fuels, Government, Conservation, Manufacturing, Efficiency, Hi-Tech, Clean Energy, Travel, Economics, Pharmaceuticals, Healthcare, Awards, Industrial Goods, Hybrid Technology, Electricity, Refitting, Consumption, People, Recycling, Oil & Gas, Biofuel, New Technology, Wind Energy, Utilities, Savings, Solar Energy, Industry Events, Coal, Hydrogen, Geothermal, Wave Energy, Hydroelectric, Mining, Pricing, Education, Sales, Predictions, Spending, Nuclear, Storage, Fuel Cells, Biomass
FT, Citi Launch Carbon Efficiency Award

The Financial Times and Citi Private Bank have announced the inaugural FT/Citi Private Bank Environmental Awards which will take place in London on September 19, 2007 via TargetGreen). The Awards will recognize...

Published 05-25-2007 10:32 AM by Environmental Leader

Filed under: Europe, Feature, Major Players, Environmental Affairs, Marketing, Financial, Business Services, Efficiency, Awards
McDonald’s, Kiplinger, HSBC Among Most Ethical

Ethisphere magazine has released a list of most ethical companies. In assembling the 2007 rankings of the World’s Most Ethical Companies, the researchers and editors of Ethisphere say they examined more than 5,000 companies across 30 separate industries...

Published 05-11-2007 12:43 PM by Environmental Leader

Filed under: Feature, Major Players, Global, Environmental Affairs, Business-to-Business, Compliance, Marketing, Financial, Business-to-Consumer, Business Services, Manufacturing, Awards, Industrial Goods

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