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MS&L Tops List Of CSR PR Firms

CRO Magazine has released its list of Top 10 corporate responsibility PR firms (PDF). Manning Selvage & Lee Ketchum Edelman Porter Novelli Ruder Finn Burson-Marsteller DDB BIG Golin Harris Cone National PR Read about it here.

Published 02-28-2008 12:57 PM by Environmental Leader

Filed under: Marketing, Business Services, Strategy & Leadership

Consumers Think Sustainability is Here to Stay

The number of U.S. consumers who think sustainability is here to stay outnumbers those who don’t by two-to-one, according to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database. And since consumers are expecting sustainability...

Published 02-18-2008 6:35 PM by Environmental Leader

Filed under: Sustainability, U.S., Marketing, Business-to-Consumer, Business Services, Strategy & Leadership, Retail & Restaurants, Today's Green Trend

Market Opportunities Are Driving Green Technology

Forty percent of technology executives claim the green movement creates significant market opportunities for their companies, as evidenced by a noticeable increase in customer demand for green products and services, according to Technology Executive Connections...

Published 02-13-2008 6:52 PM by Environmental Leader

Filed under: Supply Chain, Sustainability, Business-to-Business, Marketing, Business Services, Manufacturing, Hi-Tech, New Technology, Strategy & Leadership, Today's Green Trend

Transparency Key Indicator Of Socially Responsible Companies

Transparency in communications is a key indicator of a socially responsible company - more important than philanthropy or NGO partnerships - according to a corporate responsibility and sustainability communications report by Edelman. The report, Corporate...

Published 02-11-2008 8:52 PM by Environmental Leader

Filed under: Marketing, Business Services, Finance & Reporting, Today's Green Trend

Wal-Mart Canada Breaks Green Ad Campaign

In Canada, Wal-Mart has launched “Big Reduction” - a 30-second TV spot that touts some of the company’s green policies, such as its eco-friendly light bulbs, its purchase of emission-free power, its increased insulation of roofs on new...

Published 02-01-2008 10:35 AM by Environmental Leader

Filed under: Emissions, Major Players, Facilities, North America, Marketing, Business-to-Consumer, Business Services, Clean Energy, Recycling, Contracts & Installations

Publicis Buys Sustainability Consultancy Act Now

Advertising giant Publicis Groupe has bought sustainability consultancy Act Now and renamed it Saatchi & Saatchi S. Adam Werbach, a past president of the Sierra Club, launched Act Now in 1998 and has been named CEO of Saatchi & Saatchi S, which...

Published 01-31-2008 2:43 PM by Environmental Leader

Filed under: Feature, Major Players, Sustainability, Marketing, Business Services, Clean Energy, Acquisitions, Strategy & Leadership

Corporate Express Takes Green Cleaning Product Nationwide

Corporate Express has introduced a line of environmentally friendly commercial cleaning products. Sustainable Earth products – previously available only in the Pacific Northwest through Coastwide Laboratories – will now be available nationwide under the...

Published 12-06-2007 9:41 AM by Environmental Leader

Filed under: U.S., Marketing, Business Services, Products & Planning

Research Company Tells Printer Vendors To Greenwash Image

Apparently without realizing or caring that greenwashing is a negative term, Lyra Research, which tracks the digital imaging industry, sent out an email newsletter yesterday with the headline: “Printer Vendors Need to Greenwash Their Image,”...

Published 11-20-2007 2:06 PM by Environmental Leader

Filed under: Business-to-Business, Marketing, Business Services, Products & Planning

Direct Marketer’s Recycle Bins Save $500,000 Per Year

Direct mail and marketing firm PEP-Direct says it will save approximately $500,000 a year working with International Paper Products Corp. to reduce the amount of waste it sends to landfills and reduce the cost of waste removal, DM News reports. IPP is...

Published 11-20-2007 10:37 AM by Environmental Leader

Filed under: Business-to-Business, Waste, U.S., Marketing, Business Services, Recycling, Savings, Biomass, Contracts & Installations

Bosch Plans Content-Based Eco Blog

Bosch plans to launch a green blog. Wicked Smart Marketing, an interactive media agency, has been named the on-line media buyer of record for BSH Home Appliances Corporation and as part of the media campaign, it will create and oversee a content-based...

Published 10-05-2007 11:35 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Marketing, Business-to-Consumer, Business Services, Manufacturing

Johnson Controls Refreshes Corporate Identity

Johnson Controls is rolling out a new logo, corporate slogan and advertising campaign to underscore the development of Johnson Controls' new vision - "a more comfortable, safe and sustainable world." The brand...,/p>

Published 10-01-2007 10:24 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Major Players, Business-to-Business, Facilities, Marketing, Business Services, Construction

Fleishman-Hillard Launches Sustainability Practice, Will Go Carbon Neutral

PR firm Fleishman-Hillard has launched a Sustainability Communications practice designed to counsel clients on policy and work with them to articulate views and actions on green issues. In addition to launching the new practice, Fleishman-Hillard pledged...

Published 09-20-2007 2:43 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Emissions, Products & Planning, Feature, Major Players, Business-to-Business, credits, Marketing, Business Services

Grey Positions Itself As Madison Avenue’s Green Thought Leader

Grey New York has launched an industry wide initiative to green up Madison Avenue. In a full-page ad in Advertising Week's Official Guide, Grey calls on all ad agencies to join it in becoming as green as possible with a headline that reads: "Hey...

Published 09-12-2007 8:41 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Business-to-Business, U.S., Marketing, Business Services

iLinc Positions Video Conferencing As Emissions-Cutting Tool

Web and audio conferencing software company iLinc Communications says that customers, partners and employees participating in its iReduce program have saved a combined total of one billion pounds of CO2 by avoiding business travel. North Carolina-based...

Published 08-27-2007 11:33 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Transportation, Emissions, Products & Planning, Feature, Business-to-Business, Marketing, Business Services, Travel

GE’s Jeff Renaud Discusses Ecomagination And Transparency

There's an interview from Sustainable Life Media with Jeff Renaud, Director of GE's Ecomagination program. In it, Renaud says that at the heart of Ecomagination is the belief that financial and environmental performance can work together to drive...

Published 08-22-2007 11:36 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Feature, Major Players, Environmental Affairs, Sustainability, Business-to-Business, Facilities, U.S., Marketing, Business Services, Manufacturing, Clean Energy, Economics

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