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Consumer Product’s Green Diet: Slimmer Packaging Looks Good On You

What a difference a year makes. At the start of 2007, few consumer products companies had a focus on sustainability in packaging. However, 54 percent of the consumer goods companies that AMR Research recently surveyed are targeting improvements. The numbers...

Published 03-23-2008 7:08 PM by Environmental Leader

Filed under: Supply Chain, Sustainability, Marketing, Business-to-Consumer, Manufacturing, Sales, Products & Planning, Retail & Restaurants, Guest Column

Corporations Turn Environmental Activists Into Allies

Environmental stakeholders have changed from pesky activists to big investors - pension funds, state controllers, institutional investors, and even their investment bankers - and can no longer be brushed aside, according to an article in HBR Green by...

Published 03-23-2008 6:38 PM by Environmental Leader

Filed under: Feature, Major Players, Sustainability, Business-to-Business, Marketing, Business-to-Consumer, Conservation, Water, Strategy & Leadership

Green Groups Get Wrist Slap Over Misleading Ads

The UK’s Advertising Standards Authority has told two environmental agencies, Airport Watch and enoughsenough, to alter an ad campaign after concluding it made unsubstantiated claims about the level of public opposition to airport expansion, The...

Published 03-21-2008 12:40 AM by Environmental Leader

Filed under: Europe, Marketing, Business-to-Consumer, Government, Travel, Policy & Law

WOM Could Unlock $104 Billion In Green Technology Sales

Americans’ appetite for environmentally friendly technologies and consumer products is grossly underserved, with a potential $104 billion in sales this year, according to the 2007 National Technology Readiness Survey. A whopping 71 percent of adults...

Published 03-20-2008 10:30 PM by Environmental Leader

Filed under: U.S., Marketing, Business-to-Consumer, Hi-Tech, Sales, Predictions, Research & Technology

Toyota Backs Plant-A-Tree Program On Facebook

Toyota has partnered with the Arbor Day Foundation to create a Facebook application called Tree Planter. Users gift trees to their friends. For every gift sent to a friend, the Arbor Day Foundation plants a tree in one of eleven forests. The cost of sending...

Published 03-20-2008 4:50 PM by Environmental Leader

Filed under: Transportation, Major Players, Automotive, Marketing, Business-to-Consumer, Conservation

Will Recession Derail Your CSR Efforts?

Two major corporate social responsibility question will be faced during the economic downturn, according to Ethical Corporation. Will consumers continue to pay a premium for ethical goods? One thing manufacturers have going for them is the consumer belief...

Published 03-19-2008 12:57 PM by Environmental Leader

Filed under: Reporting, Business-to-Business, Marketing, Financial, Business-to-Consumer, Efficiency, Economics, Consumption, Finance & Reporting

Lionsgate Announces Green DVD Packaging

Independent film studio Lionsgate plans to package many of the Company’s DVD releases in “environmentally friendly” materials. The first “green” release will be Weeds: Season Three, which will hit stores in June. The trays...

Published 03-18-2008 5:08 PM by Environmental Leader

Filed under: Marketing, Business-to-Consumer, Manufacturing, Recycling, Products & Planning, Retail & Restaurants

CEOs Take to Airwaves to Support Cap on GHG Emissions

A new national advertising campaign features Robert Lane, CEO of Deere & Co. and Alexander Cutler, CEO of Eaton Corp. - along with Frank Knapp, president of the 5,000-member South Carolina Small Business Chamber of Commerce, calling on Congress to...

Published 03-17-2008 4:29 PM by Environmental Leader

Filed under: Emissions, Major Players, Business-to-Business, Marketing, Business-to-Consumer, Government, Manufacturing, Policy & Law, Today's Green Video

Maine Wants Lobster Fisheries Certified Sustainable

The Maine lobster industry is seeking to have its lobster certified as sustainable by the London-based Marine Stewardship Council, AP reports. Fisheries certified as “sustainable” can use the council’s blue ecolabel. If given the choice...

Published 03-16-2008 12:13 AM by Environmental Leader

Filed under: Sustainability, U.S., Marketing, Business-to-Consumer, Products & Planning

Discovery Channel Primes Pump For Planet Green

In order to give Planet Green a lift prior to its June launch, Discovery Channel will air some of the programming aimed for the new channel on Saturdays in May, MediaPost reports. The telecasts will showcase the branded integration opportunities Planet...

Published 03-13-2008 10:20 PM by Environmental Leader

Filed under: Major Players, Marketing, Business-to-Consumer

Study Maps ‘Mindset’ Of Hybrid Car Owners

Although many new-vehicle buyers may want to purchase an environmentally friendly vehicle, just 11% are “very willing” to pay more to do so, according to the J.D. Power and Associates, MarketingCharts reports. Those who purchase hybrid vehicles tend to...

Published 03-13-2008 1:32 AM by Environmental Leader

Filed under: Transportation, Automotive, Marketing, Business-to-Consumer, Research & Technology, Today's Green Trend

Green Companies Use List Hygiene To Trim Waste

Fort percent of companies surveyed for a new Aberdeen Group report ranked direct mail waste reduction as one of the top two areas of focus when it comes to adopting more eco-friendly business practices. The report, Green Marketing: Leveraging Customer...

Published 03-12-2008 11:49 PM by Environmental Leader

Filed under: Marketing, Business-to-Consumer, Research & Technology

GE’s Green Marketing Results In Consumer Awareness

When respondents to EcoAlign’s third EcoPinion Survey were shown a mix of 12 companies representing various industries and asked which they thought were most committed to using or providing renewable energy, 81 percent picked GE. Toyota was second...

Published 03-10-2008 7:03 PM by Environmental Leader

Filed under: Major Players, U.S., Marketing, Business-to-Consumer, Clean Energy, Strategy & Leadership, Today's Green Trend

Green Marketing Predictions For 2008

Jacquelyn Ottman, president and founder of J. Ottman Consulting, shared four green marketing predictions for 2008 in a recent Advertising Age article. 1. Ottman predicts the slowdown or end of the use of meaningless green marketing terms, claims of carbon...

Published 03-10-2008 12:28 AM by Environmental Leader

Filed under: Feature, Business-to-Business, Marketing, Business-to-Consumer, Predictions, Strategy & Leadership

Toshiba Announces New Environmental Targets, Eco-Label

Toshiba Corporation is extending the time frame and scope of its Fourth Voluntary Environment Plan and defining new targets. The current plan was initially scheduled to run from FY2005 to FY2010, but the company will now extend it to FY2012, to coincide...

Published 03-09-2008 10:05 PM by Environmental Leader

Filed under: Emissions, Major Players, Sustainability, Marketing, Business-to-Consumer, Manufacturing, Hi-Tech, Research & Technology

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