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Weather Channel Details Earth Day Campaign

The Weather Channel is launching a new campaign, Help Make Every Day Earth Day, which will encourage green viewers to answer the question “What are you doing to help save the planet?” via user-generated content including photos, text and 30...

Published 02-25-2008 1:26 PM by Environmental Leader

Filed under: Climate, Marketing, Business-to-Consumer, Products & Planning

GM’s Bob Lutz: Global Warming Is ‘Crock Of ***’

During a closed-door session with reporters, Bob Lutz, General Motors’ vice chairman, said that global warming is a “total crock of ***,” dmagazine.com reports (via BusinessGreen). Then he added: “I’m a skeptic, not a denier.” GM PR executive...

Published 02-22-2008 11:32 AM by Environmental Leader

Filed under: Feature, Major Players, Climate, U.S., Automotive, Marketing, Hybrid Technology, People, Strategy & Leadership

Absolut Launches Major ‘Global Cooling’ Ad Campaign

Absolut Vodka has announced a partnership with Live Earth in a green marketing campaign encouraging consumers to reduce the effects of global warming by making changes in their daily lives. The program, called Absolut Global Cooling, is a multi-year,...

Published 01-18-2008 1:55 PM by Environmental Leader

Filed under: Climate, Marketing, Business-to-Consumer, Products & Planning

MSN Site Connects Brands With Cause-Minded Consumers

MSN is looking to engage cause-minded individuals on a new site that seeks to connect users with brands, reports ClickZ (via MarketingVox). MSN is partnering with WhatOnEarthIsGoingOn.com to create a new co-branded site where people can get together and...

Published 01-16-2008 1:00 AM by Environmental Leader

Filed under: Feature, Major Players, Sustainability, Climate, Marketing, Business-to-Consumer, Strategy & Leadership

FedEx Brings Up Rear In ‘Climate Counts’ Shipper Rankings

Climate Counts has released green rankings for consumer shipping companies. DHL and the U.S. Postal Service received the highest marks. DHL led the sector with a score of 45 (out of 100), followed by the U.S. Postal Service with a score of 43. UPS was...

Published 12-14-2007 10:46 AM by Environmental Leader

Filed under: Supply Chain, Major Players, Climate, Marketing, Business-to-Consumer, Research & Technology

Microsoft Launches Green News Site

Microsoft has launched MSN Green, an environmental news site aimed at consumers. MSNBC, The Daily Green, Conservation International, Environmental Defense, Grist, TreeHugger and StopGlobalWarming are supporting partners. MSN says...

Published 10-31-2007 10:43 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Major Players, Climate, Marketing, Business-to-Consumer

Aspen’s Winter Ad Campaign To Focus On Global Warming

Aspen Skiing Company's entire 2007-08 winter ad campaign will focus on global warming, Associated Press reports (via Sustainable Life Media). A new campaign will use high-profile skiers and snowboarders in ads appearing in Powder, Ski, Outside, Freeskier...

Published 10-04-2007 9:43 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Climate, U.S., Marketing, Business-to-Consumer, Travel

Top Agencies Pitch Al Gore For Alliance Account

Crispin Porter & Bogusky, Bartle Bogle Hegarty, the Martin Agency and Y&R are squaring off for the Alliance for Climate Protection (the organization formed last year by Al Gore) account, AdAge reports. The agencies are expected to present to the...

Published 08-27-2007 1:36 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Feature, Major Players, Climate, Business-to-Business, Marketing, Business-to-Consumer, Contracts & Installations

US Media Hurts International Climate Change Policies

A new analysis finds the US media is partially to blame for stalled international efforts to fight climate change, by keeping Americans in the dark about the urgency of the problem, MarketingVOX reports. According to...

Published 08-07-2007 10:20 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Feature, Climate, Research & Technology, Marketing, Business-to-Consumer

Starbucks Talks Up Climate Change To Promote ‘Arctic Tale’

On August 15, Starbucks will host what it's calling a National Day of Discussion: Solutions to Climate Change at coffeehouses in more than 60 U.S. cities. The move is part of Starbucks efforts to promote the new film "Arctic Tale." Starbucks...

Published 08-02-2007 1:48 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Major Players, Climate, U.S., Marketing, Business-to-Consumer

Formula One Wants To Address Climate Change

Formula One, one of the world's most popular sports, is considering making some green changes. A growing number of team bosses say they want to make Formula One a high-tech pioneer and leader in fighting climate change rather than a whipping post...

Published 07-24-2007 9:39 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Emissions, Europe, Feature, Major Players, Global, Environmental Affairs, Climate, Automotive, Marketing, Business-to-Consumer

Ryanair CO2 Claims Criticized, Again

UK Budget airline Ryanair has been warned by the UK's Advertising Standards Agency not to republish an advertisement which claimed that air travel accounted for two percent of carbon dioxide emissions, ETA reports. The ASA says that the two percent...

Published 07-19-2007 1:56 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Transportation, Emissions, Europe, Feature, Environmental Affairs, Climate, Marketing, Travel

Ford, McDonald’s, IBM, Abbott, Time Inc. To Share Sustainability Strategies

With new sustainability initiatives being launched daily, U.S. companies are under increasing pressure to demonstrate their climate change credentials. Corporate Climate Response, a newly announced conference, is pulling together corporate sustainability...

Published 07-17-2007 1:17 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Transportation, Retail & Restaurants, Emissions, Supply Chain, Feature, Major Players, Global, Reporting, Environmental Affairs, Sustainability, Climate, Business-to-Business, Compliance, Waste, Pollution, U.S., credits, Marketing, Financial, Government, Manufacturing, Efficiency, Hi-Tech, Clean Energy, Travel, Pharmaceuticals, Healthcare, Industrial Goods, Hybrid Technology, Electricity, Refitting, Consumption, Recycling, Oil & Gas, New Technology, Wind Energy, Utilities, Savings, Solar Energy, Industry Events, Hydrogen, Geothermal, Wave Energy, Hydroelectric, Mining, Predictions, Spending, Nuclear, Storage, Water

Gore Solicits User-Generated Ads for Climate Change

Former VP Al Gore is sponsoring a competition for TV and online ads that raise awareness of climate change, reports The New York Times (via MarketingVOX). Gore and his Alliance for Climate Protection sent out solicitations to a number of agencies, seeking...

Published 07-16-2007 11:36 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Major Players, Climate, Automotive, Marketing, Business-to-Consumer, Business Services, Awards

VeriSign Sponsors Live Earth, Esurance Offsets Concert-Goers Emissions

VeriSign has been named "wireless messaging platform partner" of Live Earth. Concert viewers can text a key word pertaining to one of six areas of their lives in which they want to make a change (home, job, shop, ride, share, and lead) to 82004...

Published 07-05-2007 11:46 AM by Environmental Leader

Filed under: Transportation, Emissions, Feature, Major Players, Sustainability, Climate, U.S., Automotive, Marketing, Business-to-Consumer, Contracts & Installations, Travel, Industry Events

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