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Corporations Turn Environmental Activists Into Allies

Environmental stakeholders have changed from pesky activists to big investors - pension funds, state controllers, institutional investors, and even their investment bankers - and can no longer be brushed aside, according to an article in HBR Green by...

Published 03-23-2008 6:38 PM by Environmental Leader

Filed under: Feature, Major Players, Sustainability, Business-to-Business, Marketing, Business-to-Consumer, Conservation, Water, Strategy & Leadership
Toyota Backs Plant-A-Tree Program On Facebook

Toyota has partnered with the Arbor Day Foundation to create a Facebook application called Tree Planter. Users gift trees to their friends. For every gift sent to a friend, the Arbor Day Foundation plants a tree in one of eleven forests. The cost of sending...

Published 03-20-2008 4:50 PM by Environmental Leader

Filed under: Transportation, Major Players, Automotive, Marketing, Business-to-Consumer, Conservation
Can Big Oil and Enviros Work Together to Get What They Want?

Why face-to-face may work better than TV ads In the rush for corporations to catch up with consumer interest in all things green, sometimes marketers forget an important piece of the messaging mix: dialogue. Don’t get me wrong, I’ve been counseling...

Published 02-29-2008 12:50 PM by Environmental Leader

Filed under: Major Players, U.S., Marketing, Conservation, People, Strategy & Leadership, Oil & Gas, Guest Column
Aveda Greens Up NY Fashion Week

For the upcoming Fall/Winter 2008 Fashion Week in New York, Aveda is joining efforts with a cadre of designers to make the show more eco-friendly, according to Aveda. The designers joining Aveda are Rodarte, 3.1 Phillip Lim, Rag and Bone, Thakoon and...

Published 01-28-2008 12:43 PM by Environmental Leader

Filed under: Sustainability, U.S., Marketing, Business-to-Consumer, Conservation, Industry Events, Products & Planning
Memorex Launches Tree Planting Campaign For ReNew Product Line

Imation's Memorex has teamed with the Arbor Day Foundation to launch a campaign for its ReNew line of consumer electronics. Each time a product is purchased through Nov. 30, 2007, Memorex will make a donation to the Arbor Day Foundation, adding a...

Published 09-25-2007 8:58 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Retail & Restaurants, Products & Planning, Feature, U.S., Marketing, Business-to-Consumer, Conservation, Manufacturing, Recycling
Yahoo, PG&E Give Away CFLs for Lights Out Campaign

San Francisco businesses and residents are being asked to turn out the lights from 8 p.m. to 9 p.m. on Saturday, Oct. 20 as part of an energy conservation campaign...

Published 09-20-2007 8:50 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Emissions, Feature, Major Players, Environmental Affairs, Business-to-Business, U.S., Marketing, Business-to-Consumer, Conservation
Perry Ellis Launching Line Of ‘Eco-Friendly’ Outdoor Garments

Economics are making it difficult for mainstream garment manufacturers to go green, The New York Times reports. Most synthetic materials are still petroleum-based, and organically grown fibers are in short supply. George Feldenkreis...

Published 08-27-2007 12:43 PM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Products & Planning, Feature, Sustainability, U.S., Marketing, Conservation, Manufacturing
Study: Online Banking’s Environmental Benefits Can Drive Market Growth

Online-banking consumers can do well by doing good, improving financial control while eliminating the paper bills, statements and checks that harm the environment - saving 17 million trees and avoiding 4 billion tons of greenhouse gases a year - Marketing...

Published 08-09-2007 11:26 AM by Environmental Leader: Green Business and Corporate Sustainability News

Filed under: Feature, Sustainability, Research & Technology, Marketing, Financial, Business-to-Consumer, Conservation, Efficiency
Top 10 Greenest Companies In The World

The Independent, along with Ethical Investment Research Services, has put together a guide to the greenest companies in the world. 1. Vestas Wind Systems has more than...

Published 06-04-2007 12:20 PM by Environmental Leader

Filed under: Transportation, Retail & Restaurants, Emissions, Supply Chain, Europe, Feature, Major Players, Global, Reporting, Environmental Affairs, Sustainability, Climate, Business-to-Business, Facilities, Waste, Pollution, U.S., credits, VC Funding, Automotive, North America, Marketing, Financial, Business-to-Consumer, Business Services, Fossil Fuels, Government, Conservation, Manufacturing, Efficiency, Hi-Tech, Clean Energy, Travel, Economics, Pharmaceuticals, Healthcare, Awards, Industrial Goods, Hybrid Technology, Electricity, Refitting, Consumption, People, Recycling, Oil & Gas, Biofuel, New Technology, Wind Energy, Utilities, Savings, Solar Energy, Industry Events, Coal, Hydrogen, Geothermal, Wave Energy, Hydroelectric, Mining, Pricing, Education, Sales, Predictions, Spending, Nuclear, Storage, Fuel Cells, Biomass
Williams-Sonoma, American Girl, Others Add DMA’s Recycling Logo

Beginning this summer, member companies of the Direct Marketing Association can add "Recycle Please" logos to their catalogs and direct mail pieces. The logo will direct consumers to the Association's Recycle Please Web site, where they can find information...

Published 05-29-2007 8:40 AM by Environmental Leader

Filed under: Products & Planning, Feature, Business-to-Business, U.S., Marketing, Business-to-Consumer, Conservation, Recycling
NBC Universal Gets Large Dose Of Ecomagination

NBC Universal has launched “Get On Board,” a program to reduce greenhouse gases and raise awareness. It's all part of General Electric’s (NBCU parent) ecomagination initiative. Here are the highlights...

Published 05-25-2007 1:15 PM by Environmental Leader

Filed under: Transportation, Emissions, Feature, Major Players, Environmental Affairs, Sustainability, Climate, Business-to-Business, Facilities, Waste, U.S., credits, Marketing, Business-to-Consumer, Business Services, Conservation, Manufacturing, Efficiency, Hi-Tech, Clean Energy, Hybrid Technology, Electricity, Construction, Refitting, Consumption, Recycling, New Technology, Solar Energy
Bosch Launches Green TV Spots

BSH Home Appliances is launching the brand's first major push to highlight its environmentally friendly major appliances, MediaPost reports. The effort follows the beginnings of a rebranding earlier this year featuring a new tree-frog icon for its "green...

Published 05-23-2007 10:00 AM by Environmental Leader

Filed under: Feature, Major Players, U.S., Marketing, Business-to-Consumer, Conservation, Manufacturing, Efficiency
Renault Launches eco² Line Of Vehicles

Renault has launched a new eco² branding initiative. Vehicles qualify for Renault's eco² label if they comply with three requirements: They must be manufactured...

Published 05-08-2007 11:53 AM by Environmental Leader

Filed under: Transportation, Emissions, Europe, Products & Planning, Feature, Major Players, U.S., Automotive, Marketing, Business-to-Consumer, Conservation, Manufacturing

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