Area51 Developer and Customer Community Area

Steelcase Buys Naming Rights To Wind Farm

Steelcase will purchase all the renewable energy credits produced by a new 10 megawatt wind farm in Panhandle, Texas developed by John Deere Renewables, the wind-energy development unit of Deere & Co., for at least the first five years of its operation...

Published 03-18-2008 12:44 PM by Environmental Leader

Filed under: Feature, Major Players, Business-to-Business, Facilities, U.S., Marketing, Clean Energy, Electricity, Wind Energy, Contracts & Installations, Carbon Offsets/RECs

Strand Bookstore Joins Eco-Libris’ Tree Planting Program

New York’s Strand bookstore has teamed up with Eco-Libris allowing customers to pay to plant a tree to “balance out” books they purchased in the store. The purchase is made at checkout. Customers receive an Eco-Libris sticker at POS...

Published 02-19-2008 11:08 AM by Environmental Leader

Filed under: U.S., Marketing, Business-to-Consumer, Contracts & Installations, Products & Planning

Wal-Mart Canada Breaks Green Ad Campaign

In Canada, Wal-Mart has launched “Big Reduction” - a 30-second TV spot that touts some of the company’s green policies, such as its eco-friendly light bulbs, its purchase of emission-free power, its increased insulation of roofs on new...

Published 02-01-2008 10:35 AM by Environmental Leader

Filed under: Emissions, Major Players, Facilities, North America, Marketing, Business-to-Consumer, Business Services, Clean Energy, Recycling, Contracts & Installations

HGTV Lines Up Sponsors For Green Home Giveaway

Shaw Industries, Sears, General Motors, SCJ, Kohler, Caesarstone and Rechargeable Battery Recycling Corporation have signed on as sponsors for HGTV’s Green Home Giveaway. The show will highlight their products. HGTV is building the “green”...

Published 12-21-2007 9:59 AM by Environmental Leader

Filed under: U.S., Marketing, Business-to-Consumer, Construction, Contracts & Installations

Waste Management Signs Green Sponsorship Deal With NFL’s Rams

In a thee-year, low-seven-figure deal, Waste Management has signed on as the founding sponsor of the St. Louis Rams’ new 4R environmental platform, St. Louis Business Journal reports. Other than the green marketing platform, Waste Management will...

Published 12-19-2007 10:50 AM by Environmental Leader

Filed under: Feature, Waste, U.S., Marketing, Contracts & Installations

Direct Marketer’s Recycle Bins Save $500,000 Per Year

Direct mail and marketing firm PEP-Direct says it will save approximately $500,000 a year working with International Paper Products Corp. to reduce the amount of waste it sends to landfills and reduce the cost of waste removal, DM News reports. IPP is...

Published 11-20-2007 10:37 AM by Environmental Leader

Filed under: Business-to-Business, Waste, U.S., Marketing, Business Services, Recycling, Savings, Biomass, Contracts & Installations

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