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Weather Channel Details Earth Day Campaign
Absolut Launches Major ‘Global Cooling’ Ad Campaign
Winter Sports In A Warming World
Insurers Launch Green Products
The Paper Consumer’s Guide to Climate Change
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Weather Channel Details Earth Day Campaign
The Weather Channel is launching a new campaign, Help Make Every Day Earth Day, which will encourage green viewers to answer the question “What are you doing to help save the planet?” via user-generated content including photos, text and 30...
Published
02-25-2008 1:26 PM
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Environmental Leader
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Absolut Launches Major ‘Global Cooling’ Ad Campaign
Absolut Vodka has announced a partnership with Live Earth in a green marketing campaign encouraging consumers to reduce the effects of global warming by making changes in their daily lives. The program, called Absolut Global Cooling, is a multi-year,...
Published
01-18-2008 1:55 PM
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Environmental Leader
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Winter Sports In A Warming World
With global temperatures rising, the world of winter sports is getting hit hard, according to this expose from AlterNet, which discusses how the world of winter recreation is affected and how it is coping.In 2006, snowmobile manufacturer Polaris had 40...
Published
01-17-2008 1:02 AM
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Environmental Leader
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Insurers Launch Green Products
Two major insurers, Fireman’s Fund and Lexington Insurance, a member company of AIG, are launching green insurance programs that allow homeowners to reconstruct property with environmentally-friendly materials, reports the Houston Chronicle. Fireman’s...
Published
01-16-2008 1:00 AM
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Environmental Leader
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The Paper Consumer’s Guide to Climate Change
Business managers at U.S. firms have more leverage to reduce climate change than they may realize because nearly every firm purchases vast amounts of paper products, according to a new guide co-authored by Metafore and The Gagliardi Group. The Paper Consumer’s...
Published
12-10-2007 11:18 AM
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Environmental Leader
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